I thought it was a joke, at first… but apparently it’s what it seems: a fridge used as bookcase!
If it can prolong your food from going bad, then perhaps the Penguin Fridge Book Case can also help preserve print culture. The playfully stylish book case resides at the Penguin Press; however, similar designs have been spotted by independent sculptors and architects.
Charming and suggestive, the Penguin Fridge Book Case could be alluding to the decline in print media due to the increase in digital publications. Preserving print culture is a growing concern amongst publishers, magazines and newspaper distributors as information and media are becoming adopted into a digital platform.
Like its retro kitchen design, the Penguin Fridge Book Case illustrates the charm within older, traditional ways of doing things. Innovation and progress does not have to entail the erasure and removal of the classic.
Source: The penguin press